Three years ago I began advocating the marketing power of Business Listings on Google Places, Yahoo Maps Business Listings, Bing Map Business Listings and MapQuest. Since then, the use of Internet maps as a brand awareness tool has been very beneficial for my small business clients. MIS has measured persistent website traffic growth by as much as 15% . This type of boost has afforded many of my budget-conscious clients to shepherd a long-term expansion of their marketing efforts.
The Google Places Improvement…
For the benefit of local businesses, Google has given the Google Places service a shot in the arm by integrating it into the new Google Plus platform. Moving forward, Google Places will now be referred to as Google Plus Local. Basically, Google Plus Local will be a marriage of…
- the old Google Places (the map version of the Yellow Pages phone book);
- Google Plus (the new social media platform); and,
- the recently acquired Zagat rating system (where world-class restaurants receive ratings).
Here’s Google Plus Local in a Nutshell…
By employing this supped-up service, any business can expand their brand awareness through common search tools; such as, Google search, mobile, Google maps and Google Plus (remember, Google claims over 60% of all search traffic). This is a solid marketing service your organization can benefit from. What do you get? …improved Search Engine Results Page (SERP) ranking for your business! And like all good marketing efforts, more visibility and attention translates into more potential revenue!
Digging Deeper into Google Plus Local
Statistically, 97% of today’s consumers use the web to seek out information about local businesses. And, with the proliferation of smart phones, over 45% of Americans have instant web access 99% of the time. If you have a smart phone, ask yourself,
“When was the last time you turned off your phone?”
As a small business owner you’re now able to inexpensively promote your brand through Google Plus Local by showing up in search results even when customers are in transit!
Google Plus Local reaches into the local community in a new immediate way. It’s time to take advantage of the ability to stand out from the crowd. With information such as your business address, photos of your business, hours of operation, and website URL, you can have a broader reach to promote your goods and services. This service even gives customers ‘tap-to-dial’ features on their phone. Does your competition have that? If they do, shouldn’t you?
See for yourself what this local service is all about. Explore businesses in your neighborhood by visiting plus.google.com/local.
Have You Claimed Your Google Plus Local page?
If you haven’t, be rest assured, you’re customers are already determining your brand reputation for you with their reviews (not good). It is time to take full advantage of this valuable marketing tool and take control of your brand’s reputation. My Internet Scout can help you with the set up and long-term management of your reputation. Call us today at the number below!