My Internet Scout
Our Internet Marketing Services
Uncluttered. Simple. Clean. Easy to navigate. Straight forward. Informational. Sales generator.
This list describes what businesses expect from their web presence, and this is what we at My Internet Scout, LLC provide our clients. What makes our agency different is that we provide website turnkey solutions; from strategy and development to development and ongoing maintenance.
We Design and Publish Websites
Our Designs are ‘Results-oriented’
Our design philosophy is based on three pillars… Achieving client business goals. Accomplishing a great deal within the tightest of budgets. Adhering to industry standards.
With these pillars in mind, we’ve chosen the WordPress engine as our exclusive web platform to build on. WordPress provides a powerful framework where we can customize function and tailor aesthetics without the need to reinvent the wheel for each project.
We Create Content for Websites
Content is King
Many businesses over-emphasize the importance of website design. While website design is important, it doesn’t sell your products or your company. Web design merely provides a supporting role to your site’s content. Content is the most valuable thing on a website. Content is King. Great content is what separates top websites from their competitors. It can make or break a business plan. Also, using too little content can be just as detrimental as publishing poorly written content.
What are the Benefits of Great Website Content?
Quickly communicates what an organization does and hooks an audience. Do visitors understand what you offer within the first 5 seconds of landing on your website?
Great content builds trust with customers and clients
Your organization is an authority on a certain subject or field. Does your website content clearly and confidently deliver ideas and concepts?
Compelling content inspires visitors to take action
After reading your website’s message, customers should be taking an action. Are customers initiating a connection with you from your website? Is your website’s content persuasive enough to compel customers to initiate contact?
Reach Customers During All Stages of the Sales Cycle
Research. Demonstrate. Get Quote and Buy. Repeat a Purchase. These are the four mindsets customers go through during their journey with your company. How does the content on your website address each mindset stage a customer goes through during a product or service purchase?
Our Search Engine Optimization (SEO) & Website Security Auditing Services
Getting ranked on Google Search is important. If your website isn’t on the first results page for a Search query, you might as well be on the last page. Search engine users look past the first results page less than 15% of the time.
The wonderful thing about SEO is that it’s the great equalizer. It allows even the smallest of businesses to compete against big corporate giants. To get ranked on the first page in Search results isn’t that difficult. For most businesses it usually requires a website to be in the top 20% ranking businesses for a given market. Yes, a plan is necessary to get ranked, but even for a small business, it’s far from an insurmountable task. Think of it this way… Most of your competition isn’t even actively undertaking SEO at this time, and another 10% of your competition completely drops out of the marketplace each year. If your marketing department is tenacious and has the ability to manage a long-term marketing campaign, SEO is a great option for your organization.
Is SEO overly complicated? Yes and no. Google has always stated the concept of SEO is very clear and simple; publish useful relevant content and curate backlinks to your website. As with many things in life, it’s easier said than done. In practice, proper execution of SEO is much more nuanced and time-consuming. There are specific items Google looks for in a website in order to be properly ranked.
This is where we come in with our SEO auditing service. Our team manually audits websites 1.) to ensure SEO mechanisms are properly set up for search engines to recognize content; 2.) to ascertain if the web content is relevant to your audience; and 3.) establish proper workflows so SEO is part of the process.
It’s a matter of when, not if, a website will be hacked if a website’s security is lax. Reviewing and establishing Website security has become an important part of our auditing process. Approximately 15-17% of all client websites we initially audit contain either active malware or remnants of malware (malicious files a hosting company deactivated). Having an infected website listed on one of the major security blacklists can devastate visitor traffic and get your website delisted from Google. As part of our services we audit and initiate multi-layered standards and procedures for websites and the personnel managing them.
Learn More about our SEO Services
Our WordPress Maintenance & Hosting Services
Like maintaining software on your PC, keeping website software up-to-date is just as important, if not more important. Unlike your PC or laptop, a website server is open to the public 24/7 and you’re inviting complete strangers from far away countries to poke around it. Not only do software updates speed up web page load times and provide new feature sets so users can do more in less time, they also patch a lot of security holes. Every month numerous vulnerabilities are patched on a website. Under our maintenance program, we perform a complete 3-2-1 backup of every client website twice per month. Not only that, these backups are held for 12 months.
We’re a 100% WordPress Agency
Many marketing agencies are marketing generalists, providing a range of services; from direct mailers to web advertising to public relations. Many times these marketing agencies offer website services in a variety of flavors; WordPress, Drupal, Joomla, SquareSpace, Wix, etc.. The truth is the marketing agencies that offer every web platform under the sun are firms that out-source developers and designers to build out websites. Too often, small web projects with internationally outsourced development teams are consumed by project creep.
All about WordPress
We understand that a marketer that who’s a generalist across many platforms isn’t an expert on any one platform. That’s why we’re marketers specializing in WordPress. What’s the benefit in hiring a team that specializes in WordPress?
Best Practices and Best of Breed Software
WordPress requires supporting software for it properly work. A good portion of it is 3rd party software. We know which software manufacturers are safe to use and which are malicious and must be avoided.
We use ‘Best of Breed’ software, because relying on custom software is too expensive to implement and maintain, which can become a security risk for smaller organizations. For example, the average plugin in the WordPress ecosystem costs $3,000 to $5,000 to develop; and even more to support its functionality over time.
Our in-house staff (100% American) completely understands the ins-and-outs of the WordPress platform and its associated software. Our WordPress knowledge base allows us to implement and train clients in regards to best practices on the website.