A Website Disappearing Act?!

Website flash java incompatible

Posted on February 09, 2013

Small Businesses Need to Keep up with Web Technology

In a way, owning a website is similar to owning an exceptional garden. Websites need cultivating, maintenance and regular mending from the elements. I say this because now may be the time to perform some needed website maintenance.   Current Internet technology transformations are creating an environment where websites employing certain technologies are literally disappearing from view.  This could be happening to your website.

Seminal Events are Changing the way Websites are Built

  • Department of Homeland Security put out a dire warning at the beginning of 2013 stating that Oracle’s Java 7 has a ‘high risk’ vulnerability, allowing attackers to access any PC using Java in any browser. Over the last few months, this has resulted in the complete removal of Java installs across the globe. If your website employs Java to communicate a message, that aspect of your website goes unseen to a growing number of potential customers.
  • Adobe Flash simply doesn’t run on many smart phones and tablets. In fact, Adobe announced in 2012 it would no longer support Flash for the Android OS. Apple started its fight for HTML5 as the new standard (to replace Flash) when it introduced the first-generation iPad without Flash capability. In 2010, Steve Jobs claimed Flash issues were overwhelming Apple’s tech support service; and, the volume of problems resulting from Flash use pushed Apple to actively support HTML5 on future products, while phasing out support for Flash.  Here’s a video of Steve Jobs in 2010 discussing Flash as a technology no longer supported by Apple.

How could this affect your business?

When the technologies running a website aren’t state-of-the-art,  a drop of visitor traffic over time should be expected.  As customers remove Java capabilities from their browsers, and migrate to devices not employing Adobe’s Flash, existing website messaging will disappear from view.   And if a web visitor perceives a site to have a poor ‘User Experience’, they’ll be enticed to move on and solicit competitor websites.  Does your website utilize these older technologies?

The solution

If your website employs  Flash or Java technologies, it may be time to re-evaluate the architecture of your site.  While large businesses have the resources to employ full-time webmasters to perform regular website maintenance, small local business owners do not possess that luxury. My Internet Scout offers free Internet marketing consultations for small businesses. We can provide a useful analysis based on your current Internet presence, website technologies and overall business goals. Give us a call today, at (408)454-8522, to ensure your Internet marketing compliments your goals.

Written by Peter La Fond

Having lived most of his life in Northern California, Peter consults for organizations of all sizes on Internet marketing engagement, strategy and execution. He regularly speaks on website design techniques and WordPress. Peter is a graduate from California State University, Sacramento, and practices the ancient art of eating sushi with nose-hair-curling wasabi.

About My Internet Scout

Based in Wilmington, North Carolina, My Internet Scout, LLC is an Internet Marketing firm for small- and medium- size businesses. We specialize in WordPress website design, marketing and related services that include e-commerce, event registration, maintenance, content creation and search engine optimization (SEO). We service a variety of clients across the United States.

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