How to Communicate Visual Concepts when Building a Website

Posted on January 08, 2015

It’s a Visual World.  How Should You Communicate?

Many times, website clients prefer scheduling in-person meetings to discuss images and layouts for their project. Why? Because face-to-face communication provides the opportunity to read body language, which helps guide conversations and prevents inter-personal road blocks. In-person meetings, without question, has it’s place for certain kinds of discussions when deeper conversation is necessary. Sales meetings, business strategy planning and conflict-resolution conversations are all best suited for ‘under-the-same-roof’ discussions. Unfortunately, conducting one-on-one’s isn’t the most effective practice when development team members are waist-deep in a website project and undertake their work in disparate locations.

Why are Website Deadlines Pushed?  Here’s Why…

During the production of a website project, face-to-face meetings can be challenging and time-wasting. Important points are usually truncated in hand-written notes; and those abbreviated points can lead to misinterpretation.

“Please move that image to the right and place the written copy in two different sections on this web page,

…a website client will request via email.

But what exactly is the client requesting? A designer could easily spend 5 to 6 hours on a time-consuming high-production web page thinking the client wants this one type of contraption, when they actually wanted that other thingamabob. That’s almost a full business day’s worth of work on a web page that’ll require a ‘Start-over’.  And then, the client could pass through a bout of  ‘deadline myopia‘.  This is always undesired.

Communicate with Skitch

Essential points may arise in conversation weeks before being addressed. Therefore, project details need to be documented with precision and managed in a paperless way. There are hundreds of tasks, and sub-tasks design teams track and complete on a single website project. Even the best Website ideas and concepts will be over-looked if they’re not properly communicated and cataloged for future reference.  There is an app that can help…
Whether you’re a designer, developer or business owner, if you’re participating in a website build-out, use Skitch to communicate with precision and save time. With Skitch (an Evernote product for Windows, Mac, Andriod and iOS), visual notes and illustration can quickly be composed, communicated and cataloged. Most notably, visual notes created with Skitch are super easy to share with others. Skitch is straight-forward and the learning curve is a mere 2 minutes.

And, you’ll be delighted to know… this app free! I recommend Skitch to all of my clients and team partners. Although the application integrates with Evernote, it can be used as a stand-alone application. If you’re not using Evernote yet, I strongly recommend that app as well for improving work-flow.

The following two-minute video demonstrates the potential of how Skitch can help communication.  Here’s where you can download both Skitch and discover more about Evernote.

Written by Peter La Fond

Having lived most of his life in Northern California, Peter consults for organizations of all sizes on Internet marketing engagement, strategy and execution. He regularly speaks on website design techniques and WordPress. Peter is a graduate from California State University, Sacramento, and practices the ancient art of eating sushi with nose-hair-curling wasabi.

About My Internet Scout

Based in Wilmington, North Carolina, My Internet Scout, LLC is an Internet Marketing firm for small- and medium- size businesses. We specialize in WordPress website design, marketing and related services that include e-commerce, event registration, maintenance, content creation and search engine optimization (SEO). We service a variety of clients across the United States.

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