Soulvaki Greek Skewers

Posted on January 15, 2013

Souvlaki Greek Skewers

a fast-casual restaurant 

There were two challenges with this restaurant’s website:

First, overcoming the hurdle of getting customers to properly spell the Greek restaurant’s name (specifically the word ‘Souvlaki’ is a tough one) on a Google or Bing search.

Second, we wanted to successfully market ethnic Greek-named food to a predominately English-speaking non-Greek neighborhood.

Our solutions…

First, we created two Domain names (one having an easy-to-remember spelling) that sends visitors to the same website.

Second, we placed an emphasis on the delicious food with photo close-ups on an over-sized homepage slider and provided a short story behind featured dishes.  We also incorporated a visitor sign-up link so the restaurant can gradually build an email list and push future specials to regular customers.

Finally, we integrated a mobile version of the site for smart phones.  When accessing the site via mobile phone, visitors are immediately presented the menu and have the opportunity to order via a ‘tap-to-call’ feature from their cell phone <— the mobile menu also turned out to be a life-saver for the restaurant one day when they ran out of paper menus during an unexpectedly large rush.

 

Written by Peter La Fond

Having lived most of his life in Northern California, Peter consults for organizations of all sizes on Internet marketing engagement, strategy and execution. He regularly speaks on website design techniques and WordPress. Peter is a graduate from California State University, Sacramento, and practices the ancient art of eating sushi with nose-hair-curling wasabi.

About My Internet Scout

Based in Wilmington, North Carolina, My Internet Scout, LLC is an Internet Marketing firm for small- and medium- size businesses. We specialize in WordPress website design, marketing and related services that include e-commerce, event registration, maintenance, content creation and search engine optimization (SEO). We service a variety of clients across the United States.

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