Google Rewards Re‑Publishing of Blog Posts

Does your blog have plateauing visits?

Re-publishing older blog posts may create the boost you’re looking for.  Re-publishing evergreen posts from last winter or years past, will have a wonderfully positive impact on your blog.

What about duplicate content?

You may have concerns about Google penalizing your Search Optimization because of duplicate content.  Don’t worry. Google Search has advanced intelligence in it’s algorithm.  Google understands and accepts that there’s a lot of legitimate duplicate content published on the web and won’t impose penalty on ‘above-board’ articles or sites.  Just avoid looking like a web spammer.  Don’t know what that looks like?  Here’s a Wikipedia article describing the various kinds of web spam, also known as ‘Spamdexing’.

Jump, both feet first, into re-publishing!

Go for it!  …but, be judicious about what you republish.  Not every article you’ve written is worthy of being republished.   Skip over those posts that aren’t worthy.  As you comb through your older posts and look for re-publishing candidates, ask yourself these qualifying questions….  Is the post information still relevant and useful?  Do my cited statistics in this post still apply?   Is my blog audience still interested in this topic?

Rand’s Breakdown on Re-publishing Posts

Rand Fishkin, the founder of Moz.com (formerly known as SEOMoz.com), covers point-by-point on why republishing posts is good for your blog and why your audience also likes it.  As Rand states in the video below, this is a very under-utilized marketing effort that more bloggers should employ.

About My Internet Scout

Based in San Jose, California, My Internet Scout is an Internet Marketing firm for small- and medium- size businesses.   We specialize in WordPress website design, marketing and related services that include e-commerce, event registration, maintenance, content creation and search engine optimization (SEO).  We service a variety of clients across San Jose, Campbell, Silicon Valley and beyond.