From the My Internet Scout Portfolio…
Association of Silicon Valley Brokers: an Eventbrite Defector
ASVB organizes annual banquets, where hundreds of Silicon Valley’s top commercial brokers are in attendance. My Internet Scout helped this organization avoid ticketing service fees with a custom event registration website.
ASVB’s Event Registration Challenge
Silicon Valley’s commercial real estate market is renowned for its vibrancy and rapid transformations. Consequently, commercial brokers in this metropolitan region necessitate real-time property information and standardized business practices. In response to this demand, the Association of Silicon Valley Brokers (ASVB) was established to provide market data and establish common practices for commercial real estate brokerages in the region. ASVB comprises esteemed members, including prominent commercial brokerages such as Kidder Mathews, Ritchie Commercial, Cornish & Carey Commercial, Colliers International, Cushman & Wakefield, and CBRE.
ASVB, as part of its mission, arranges and hosts various events exclusively for its members. These well-attended events involve substantial setup costs, attract hundreds of attendees, and require extensive hours for organization and management. Unfortunately, in recent years, ASVB encountered a significant rise in the expenses associated with their major events. Faced with tight budgets, they sought a solution to effectively control expenses and maintain financial stability.
Streamlining Costs & Operations
For ASVB, the employment of temporary staff was something always required during the busiest planning stages of their two largest events, a 500-person banquet in the Winter and a 300-person golf tournament in the Summer. They believed if they could reduce the number of staff members for these events, then event costs would stay in check. They decided to seek out a system that would automate more of their planning tasks and trim labor.
Failure of Eventbrite
ASVB tested the Eventbrite service and the service worked as expected. They were able to plan their events with fewer employees; however, there was a significant drawback. Eventbrite’s ticket processing fees on their events wiped out all savings realized from a reduced staff.
Custom Event Registration Website
ASVB approached My Internet Scout inquiring about the feasibility of developing a customized event website resembling the functionality provided by Eventbrite. Upon reviewing ASVB’s comprehensive list of requirements, we meticulously designed a cost-effective registration solution. ASVB was impressed with our proposed solution and greenlighted the project. Once the event registration website went live, it generated enough revenue to cover the project’s cost within the initial eight months of operation.
Event Website Features Sets
The following is a list of highlights My Internet Scout incorporated into the ASVB event registration website. ASVB’s event website can be viewed at events.asvb.org.