Small Business Marketing

Articles on…

Small Business Marketing

AI Overviews in Search is Collapsing Organic Search Traffic, Destroying SEO Efforts Across All Industries

Google’s new AI search features, like AI Overviews and AI Mode, are slashing organic traffic across industries. Learn what changed, why it matters, and how to adapt your SEO strategy now.

Elegant Font Pairings for Luxury Websites

Nov 24, 2024

Are you looking to design a luxurious website? Here’s short list of Google font pairings that communicate the elegance you’re looking for.

References for Web Compliance Legal Services

Sep 16, 2020

The following law firms are recommended for Privacy Policies and Terms of Service web compliance consultation.

Climb to the Top of Google Search: SEO Rank Signals for 2020

Feb 3, 2020

Search improvements take time and effort. These SEO search signals have been confirmed by either industry leaders or Google driectly.

The Brave Web Browser: A High Speed Browser Fighting for Our Privacy

by Peter La Fond | Jan 7, 2020 | Featured Articles, Privacy

Hundreds of companies are tracking your every move and creating a dossier on you. It’s time to move to this new web browser and take control of your personal information.

2020 Chrome Browser Updates: Something Chrome Wicked this Way Comes

by Peter La Fond | Nov 19, 2019 | Featured Articles, Website Security

Beginning December 2019, the Chrome browser will serve visitors with slow-load warnings, start real-time censoring of web content, and expand the use of the ‘Not Secure’ warning even when HTTPS is turned on.

How to Optimize Image Size for Your Website

by Peter La Fond | Apr 16, 2018 | Website Design

WordPress authors often publish oversize images that are inappropriate for website use and the root of many website issues. Here’s what you need to know.

Chrome’s HTTPS Everywhere Warning: Migrate by July or We’ll Mark your Website as Not Secure

by Peter La Fond | Feb 23, 2018 | Website Security

Beginning July 2018 with Google Chrome release 68, Chrome browser users will see a Not Secure message on all non-HTTPS pages. Here’s what you need to know…

Use Customer Persona Profiles to Increase Revenue

by Peter La Fond | Jan 18, 2018 | Internet Marketing, Small Business Marketing

Using Buyer Personas and Customer Personas is a great way to target new customers and upsell to existing ones. Having a deeper understanding of your customers can help you make acquisition and retention sales much more effective.

WordPress Gutenberg Will Change Everything!

by Peter La Fond | Dec 6, 2017 | WordPress Info

As a WordPress website owner, don’t get caught off-guard with the upcoming Gutenberg update. Gutenberg is a major update coming to the WordPress text editor, and now is the time to prepare.

Google: Move from HTTP to HTTPS or Become Irrelevant!

by Peter La Fond | Jan 19, 2017 | Website Security

Google’s SSL/ HTTPS strategy influences Search Rank and how visitors perceive your website. As a website owner, don’t get slapped with a “WEBSITE NOT SECURE” notice. Now’s the time to migrate to HTTPS.

General Things to Know about SEO

by Peter La Fond | Apr 6, 2016 | Search Engine Optimization (SEO)

SEO affects the visibility of a website on a search engine’s results page. Learn the fundamentals here on how Google ranks websites and web pages.

Your Marketing Shouldn’t Ignore Microsoft’s New Windows 10 Technologies!

by Peter La Fond | Nov 17, 2015 | Website Design

By integrating the Edge browser with Cortana, Microsoft may have found Google’s Achilles heel. And in many ways, Microsoft may have just turned the marketing industry on it’s ear. Is your company prepared?