Internet Marketing

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Internet Marketing

AI Overviews in Search is Collapsing Organic Search Traffic, Destroying SEO Efforts Across All Industries

Google’s new AI search features, like AI Overviews and AI Mode, are slashing organic traffic across industries. Learn what changed, why it matters, and how to adapt your SEO strategy now.

How to Improve Website Readership by Re‑Structuring Your Writing

Nov 11, 2015

Most website visitors skim over important information on a website. Learn how to improve webpage readability and conversion rates…

Google Rewards Re‑Publishing of Blog Posts

Oct 20, 2015

Easily boost your website blog visits by re-publishing evergreen posts! Here are some tips on how to approach this strategy.

Writing for Search Engine Optimization (SEO)

Oct 16, 2015

Publishing good written copy for SEO is a tradecraft employed by Internet marketers. Here are some tips.

Rhino Ceramic Coatings

by Peter La Fond | Jan 15, 2013 | Client Portfolio

RhinoShieldCA.com leveraged My Internet Scout’s expertise to increase revenue.

855RHINO55.com Landing Page

by Peter La Fond | Jan 15, 2013 | Client Portfolio

855RHINO55.com is a landing page used to measure offline advertisements.

Soulvaki Greek Skewers

by Peter La Fond | Jan 15, 2013 | Client Portfolio

Souvlaki Greek Skewers is a fast casual Greek restaurant that leverages My Internet Scout for marketing services in a non-Greek community.

Google+ Local!

by Peter La Fond | Aug 4, 2012 | Internet Marketing, Small Business Marketing

It’s time to claim your Google Plus Local page! If you don’t control your brand’s message, your customers will do it for you!

Is Your Website Properly Maintained?

by Peter La Fond | Mar 22, 2012 | Featured Articles, Internet Marketing, Website Security

Over 30K websites are breached by hackers every day! There’s more to Website maintenance than updating a design, writing new copy and improving optimization. Regular software tune-ups and cyber-criminal deterrents need to be employed!