Featured Articles

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Featured Articles

Why AI Speeds Up Marketing but Human Creativity Still Wins the Game

AI handles the tasks, but it can’t create bold ideas. This article explores why true marketing impact still relies on human emotion, vision, and originality.

How to Optimize Image Size for Your Website

Apr 16, 2018

WordPress authors often publish oversize images that are inappropriate for website use and the root of many website issues. Here’s what you need to know.

Chrome’s HTTPS Everywhere Warning: Migrate by July or We’ll Mark your Website as Not Secure

Feb 23, 2018

Beginning July 2018 with Google Chrome release 68, Chrome browser users will see a Not Secure message on all non-HTTPS pages. Here’s what you need to know…

Use Customer Persona Profiles to Increase Revenue

Jan 18, 2018

Using Buyer Personas and Customer Personas is a great way to target new customers and upsell to existing ones. Having a deeper understanding of your customers can help you make acquisition and retention sales much more effective.

Business Marketing Techniques to Get Noticed in a Crowded Market

by Peter La Fond | Sep 9, 2015 | Internet Marketing & Traditional Marketing, Storytelling & Brand Strategy

Getting a small business noticed in a crowded market place isn’t as difficult as some may think. Great marketing lessons can be learned from successful VC-backed start-ups.

Why Yelp Scares Businesses More than the Taxman

by Peter La Fond | Aug 25, 2015 | Small Business Marketing

Yelp! has become one of the most hated companies by small business owners. Many businesses believe Yelp strong-arm sales and is complicit with unscrupulous reviewers. Does Yelp help or hurt your business?

How to Create a Website Logo with Longevity In Mind

by Peter La Fond | Jul 28, 2015 | Website Design

If your organization is about to undertake a website refresh and a new logo is under consideration, the following tips will help you avoid common, and possibly expensive, mistakes.

Urgent WordPress Security Advisory

by Peter La Fond | Apr 21, 2015 | Featured Articles, Website Security

If your website isn’t under maintenance, take immediate action to update all WordPress software on your website. Late yesterday, security fix updates for an unparalleled WordPress vulnerability began to roll out.

All MIS clients with website maintenance have had t…

Mobile-friendliness may effect your search rank

Will Google’s Mobile-friendly Deadline Affect Your SEO?

by Peter La Fond | Mar 23, 2015 | Featured Articles, Search Engine Optimization (SEO)

Google says it will start ranking websites based on how easy they are to read on mobile devices. Is your website ‘mobile-friendly’? If not, it’s time to act!

Rock Your Blog Post’s SEO!

by Peter La Fond | Mar 19, 2015 | Featured Articles, Search Engine Optimization (SEO)

Writers who blog for SEO must be deliberate. Search engines look for- and pick up on- key characteristics within the language and copy.

How to Communicate Visual Concepts when Building a Website

by Peter La Fond | Jan 8, 2015 | Featured Articles, Website Design

Participating in Interpersonal communication can be tough. Attempting to communicate what a website’s visual message should look like can be even more difficult. Use Skitch as your tool to make visual ideas and descriptions easily understood!

The Importance of a Film’s Score and Soundtrack

by Peter La Fond | Sep 26, 2014 | Featured Articles, Storytelling & Brand Strategy

Why does Hollywood spend millions to produce original music for movies? Because properly employed film scores and soundtracks will captivate the audience!